MTV Rock The Vote

Schedule: From 8 to 9 (Sat-Sun) on Star-Plus Last Updated: 23 - Apr - 2014
MTV has undertaken a new initiative, ‘Hero MTV Rock the Vote’, to remind the youth of the power they have: their vote. The initiative is a wake-up call for all those who are above 18 years of age and have an opinion on things around them. In a tongue-in-cheek tagline, ‘Dabaona …button’, MTV puns on the voting button to urge first time voters to vote. The campaign has kicked off this week and will run till a month after the General Elections 2014. Aditya Swamy, EVP and Business Head, MTV India, said, “Apart from playing a huge role in pop culture, MTV has always led young people in the area of social activism. Young people have the power more than ever to make a difference. ‘Hero MTV Rock the Vote’ is a movement that aims to make young people aware of this power, and to act on their right to be heard. Our partnership with Hero is truly special as both brands are genuinely committed to working with the youth to build an even more incredible India
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MTV Rock The Vote

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